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  • Credit the Financial Industry

    Another week and another event. This one was the Digital Marketing for Financial Services Summit in New York City on November 3rd and 4th. It was another chance to take the pulse of an industry—to see where they are on the road to digital transformation and learn what’s on the ...
  • Digital Marketing Is Here… Mostly

    Attending the DMA &THEN Conference The 2015 DMA &THEN conference is an interesting event, but definitely an event in transition.   The DMA itself is having a bit of an identity crisis. While DMA stands for Direct Marketing Association, the tagline on is, “Advancing and Protecting Responsible Data-Driven Marketing.” ...
  • The Customer (R)Evolution: Agencies Must Lead

    The first time I saw a recommendation for a movie on Netflix, or a product on Amazon, I was impressed. These companies could figure out from what I watched or browsed or bought, what I was interested in and suggest something I didn’t know I wanted. They were, and are, ...
  • Forrester Forum for Marketing Leaders 2015: Become Customer-Obsessed or Fail

    The Sitefinity Team attended the Forrester Forum for Marketing Leaders in New York city April 14th and 15th and heard what marketing teams from global leaders are concerned about and their projects and strategies. It was great to hear from what companies such as SAP and Google were ...