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  • Frustrations of a Marketer—Personalization vs. Customization

    As a marketer, my goal is to always get someone to do the intended action—whether that be downloading a paper, registering for a webinar, attending an event, reading a blog and the list goes on and on. But, that’s only one small piece of the puzzle.   The other piece ...
  • Why SEO Should Be Important to Your Marketing

    I tend to relate a lot of what I write about marketing on this blog to my own personal experience. One topic I’ve wanted to talk more about is SEO and connecting that to me as a marketer. As marketers we know that SEO is important—as marketing is heading ...
  • What’s a Meatball Sundae? Five Things I Learned From Seth Godin

    I’ll never forget the day I heard someone in my department (h/t to Patrick M) said “meatball sundae” and I had no clue what it meant. If you visualize a meatball sundae, it’s actually very simple. Would you put cold ice cream or ice cream toppings on hot meatballs? In ...
  • Marketing that Matters: What Demand Gen, PR, Social, Lead Gen and Content Have in Common

    I recently had a conversation with a former colleague who I've worked with for years, and she asked me about making transitions in your career and how it relates to what you do now. We had a great conversation, but it's something I had been thinking about on and off ...