About the Webinar
Scaling a business used to be easy - more space, more people, more products. The growth was linear and predictable. Scaling a digital business is not the same - it is hard, really hard.
On the surface, digital business has no boundaries and constraints; it can grow by expanding its digital footprint across multiple websites, countries, languages, currencies and methods of support. Yet, digital growth poses unique growth challenges - scaling comes with hidden costs.
Join Lora Kratchounova, Principal at Scratch Marketing + Media, and Robert Mattson, Director of Product Marketing at Telerik, as they discuss the findings and implications of new industry-wide research focused on the challenges organizations face when scaling their digital properties.
- How organizations are best supporting multiple digital properties
- What the biggest challenges are when scaling to multiple websites
- The trials and tribulations of keeping your digital properties up to date after the implementation is all over
- What the top benefits of a multi-site management platform are and why multisite management solutions are the key to seamless scaling.