RobRobert Mattson, Directo​r Product Marketing for Telerik Sitefinity, Progress

Robert Mattson is the director of product marketing for the Telerik Sitefinity product. Mr. Mattson has been in the technology space for over 25 years with companies such as Allaire, Eprise, Applix, ADP and Workscape. His focus has been on how technology can be effectively leveraged to overcome both technical and business challenges.  

Svetla1Svetla Yankova, Product Marketing Manager for Telerik Sitefinity, Progress

Svetla Yankova brings a background of mathematics, computer science and sales into the field of marketing. As a product marketing manager for Progress, focusing on the Sitefinity Platform and contributing author to, she is a vocal advocate for data-driven marketing and how to harness data to guide decisions, process and customer experience. 

About Telerik Sitefinity

Successful organizations such as NASA, Chevron, Expedia, PepsiCo, Panasonic, Roche and more, rely on Sitefinity to optimize customer experiences across multiple digital channels. Top finisher for “Usability” in the Gleansight WCM Benchmarks Report, and Winner of the 2014 People's choice Stevie Award for Favorite Content Management Solution, Sitefinity has broad industry recognition for its innovative digital marketing platform, superior usability, powerful developer capabilities and strong multisite and multilingual support.

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About the Webinar

The concept is simple and elegant. Provide each potential customer, or existing client, with exactly what they want, think they want, or don’t know they want for each interaction. Who wouldn’t want that? It’s the recipe for sales, engagement and world product domination.

But, it doesn’t work…well, not for most of us.

In this webinar you will see:

  • A 6-month interactive plan to personalization success
  • Where the data is hidden that you need for personalization, and how to refine your data from each of your sources
  • Which data is valuable today, and which you need to wait until later to use
  • The mistakes that most organizations make that you don’t want to

Download slide deck here

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