Shareholders Don’t Count Clicks
What do you use to track your success? Clicks? Open rates? Tweets? Marketers can’t afford to continue measuring just tactical KPIs in a world in which the Marketing function is being measured as closely as Finance or Manufacturing. Only recently has technology made it possible to connect the dots between marketing spend and business results.
The Sitefinity Digital Experience Cloud quantifies your marketing programs and activities according to their impact on high-level goals, such as demo trials or purchases. Within minutes, you can set your business goals and KPIs, define your marketing efforts, and the system will start making the connections for you.