Customer Journey–the New Funnel
Marketers no longer think customers take linear journeys from first impression to sale, yet old models such as the Marketing Funnel are built around this assumption. The old models work to optimize your pipeline by increasing volume and velocity for everyone. Marketers know better than anybody that targeting the whole universe is not a sustainable strategy.
It’s time to measure quality and quantity. Each customer journey is different, and some are better than others. The Sitefinity Digital Experience Cloud stores every customer interaction that occurs along the customer journey, to help you improve each customer's experience and drive the biggest impact on business performance.