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Case Studies

  • Bailey's Marine Fuels Australia

    • Bailey’s Marine Fuels has been very pleased with the outcome of relaunching their website with Sitefinity CMS, allowing the company to update content in-house in a defined workflow manner and service their customers better, streamlining both account application and induction processes.

      Author: Richard Sojka, CEO Company: Glenfield Creative

    • Client: Bailey's Marine Fuels Australia
    • Industry: Energy & Utilities
    • Project website:
    • Implemented by: Glenfield Creative
    • Industry
      Energy & Utilities
    • Background
      Bailey's Marine Fuels Australia (BMFA) is a specialist fuel distributor, infrastructure developer, fuel and marine service provider.
    • Challenge
      BMFA requested a revamped website to encompass their new brand identity for Whitebay6 and to convey their national position as a leading marine service provider. They required an easier method to find fuel outlets online for their customers and to convey their services available for market segments and compliances the company has achieved.
    • Why Sitefinity
      Sitefinity CMS was recommended because of its ease of use, search engine optimization, workflow approval processes and ability to incorporate third party software routines.
    • Technology Highlights
      Sitefinity Version 3.7
      Microsoft SQL Server
    • Results
      Sitefinity CMS provides a robust, user-friendly content management system that could be used by non-technical staff. The CMS also provides the flexibility of continuing to enhance the website in the future and integrating third party software routines.
  • The Challenge

    Established in 1986, Bailey’s Marine Fuels Australia (BMFA) has grown into one of Australia’s leading providers of marine fuel, remote refuelling infrastructure and related services.

    Bailey’s Marine required an overhaul of their existing website extending their brand identity and providing a method for staff to easily update content.  Furthermore customers needed to be able to view fuel locations online, apply for accounts and take online induction courses. Search Engine Optimization was also a major factor ensuring BMFA was found in search engines under a specific set of terms.

    The Solution

    Glenfield Creative extended the BMFA branding and worked with the company to address its vertical market segments. Sitefinity CMS was chosen as the platform to manage BMFA content as it provided BMFA a robust method of updating pages, providing news, blogs and other functionality as well as search engine optimization of content out-of-the-box.

    The Sitefinity CMS platform also allowed integration of custom routines for fuel outlet locations on Google maps, online application forms and online inductions.

    The Results

    Through the launch of the Sitefinity CMS website by Glenfield Creative, BMFA was able to rebrand itself as a National Company and highlight its new major outlet WhiteBay6.  Within page groups market segments were addressed individually and a special page interface for fuel outlet locations is available to customers with Google maps integration to easily locate fuelling stations.  

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