SWAT is an internet bureau from Heemskerk, Holland, which mainly serves companies with more than 10 employees. Their services: design, internet and applications, are central to the company’s success. Besides large multinationals, SWAT also serves smaller local enterprises and ventures.
SWAT is an on- & offline advertising company in the Netherlands with a strong online department since 2004. Specialized in the latest .NET technology, tools and systems, SWAT develops websites with stunning designs and flawless functionality..
After experiencing strong growth in recent years, SWAT changed its name as it no longer aligned with their product offering. The new name called for a new website that reflected the new company image, but it needed modern functionality to drive their business.
SWAT had been working with Telerik Sitefinity for years, both for their own use as well as for their customers in the market for a new CMS. Experience proved Sitefinity to be very user-friendly and easy to manage, yet packed with web content management, page layout, and SEO features the company needed.
- Manage content
- Determine page layout
- Search Engine Optimization
- Integrated with Google Analytics
- Based on .NET Technologies
Challenge and Objectives
SWAT is an internet agency which has strongly developed in recent years. The company changed its name in December 2011 because their old name —SWATvertising— no longer fit the current agency service offering. The new name also called for a new website to adequately reflect the updated image of the company.
However, the new website had a few requirements to fulfill. Chief among these was the need to show the diversity of services SWAT offered to its customers. In addition, the following points were important priorities for the new website:
- Ease of management
- Content editing freedom and possibilities
- Agency portfolio
- Social media feed for messages
- Management of two distinct website blogs
SWAT had been working with Telerik Sitefinity for years, both for their own use as well as for customers in the market for a new CMS. Experience proved Sitefinity to be very user-friendly and easy to manage. Page layouts could be divided and arranged exactly to a content editor’s wishes, and the dashboard contained many introductory video tutorials.
The latest Sitefinity version, 5.0, offered great options in areas like speed and stability. Currently, many end-users value the dynamic and interactive display of content. Therefore, SWAT decided to use Sitefinity 5.0 in combination with JQuery.
Running down the list of priorities, Sitefinity had them all. From ease of management to content editing freedom and possibilities, Sitefinity offered all those solutions. The portfolio was an important part of the website, since SWAT uses the portfolio to impress potential customers with their work. SWAT built a widget to display rotating portfolio photos to show their work to full advantage. The portfolio was divided into three different categories: internet, design, and apps. When inputting a new case, content authors could select the categories the project fell into and were able to select multiple categories if needed.
On the homepage, there is a slider that shows five rotating photos of the cases. The large slider immediately draws the attention of visitors to the company’s work. There are also two blogs included in the website, one is directed to a marketing audience, the other to developers. The blogs are positioned at the bottom of the homepage next to the Twitter feed. The Twitter feed shows the three most recent tweets. This feed is completely automated, linking to the Twitter account of SWAT.
SWAT is very pleased with their new site and with the new version of Sitefinity CMS. Thanks to the new website, visitors get a clear picture of the SWAT service offering, and are treated to a sampling of the company’s work. The completed websites clearly demonstrate the skills and potential of the company.
Three months after the release of the new website, there has been a visitor increase of 23%, and on average a visitor stays 14 seconds longer on a single page than on the original site. Both show that the content relevancy and SEO optimization are working well.
The potential customers that approach SWAT are well informed of the services the company offers and have already viewed their finalized work. In the past, it was often unclear to visitors in what areas the company specialized. That’s gladly a thing of the past.