The Henry Ford
Industry: Tourism & Hospitality
Implemented by Sitefinity Partner Perficient Digital
The Henry Ford, founded in 1929 by Henry Ford, is an education based non-profit institution based in Dearborn, Michigan. They had 35 different sites and microsites resulting in a highly fragmented ecosystem that resented user experience and maintenance challenges. They decided to use Progress Sitefinity for a complete digital transformation that streamlines operations while providing a much more user-friendly and rich experience to website visitors. For the first 9 months after launch, they noticed a 12% increase in traffic together with 20% increase in conversion rates resulting in 25% higher revenue from online operations.