Association of Child Life Professionals
Implemented by Sitefnity Partner Vanguard Technology
The Association of Child Life Professionals is the leading membership association for child life specialists with more than 5,000 individuals representing approximately 600 organizations worldwide. Migrating from their legacy CMS to Progress Siteifnity CMS as a part of their successful re-branding, allowed them to present personalized, relevant and responsive content to their visitors based on their audience type. This resulted in a decrease of phone calls for information available online and a significant boost of website traffic and certification conversions. The CMS also integrated easily with the association management tool – Association Anywhere AMS.