Digital Experience Cloud Release Notes

Digital Experience Cloud, Sept 23, 2014

New Features

Persona Profiling

The ability to create Persona profiles, define scoring rules for each profile and view reports presenting the contacts that are recognized as a certain Persona over a period of time

Contact Profiling

View the demographic information and Persona scoring results for every known contact in the system.

Marketing Goals

Define any known digital interaction as your marketing goal and follow the daily updated conversion rates.

Predictive Recommendations

Get the data-driven Best Next Experience for automatically grouped segments of contacts based on their previous behaviour. Get the current conversion rates for each segment and the potential improvement when the Best Next Experience is provided.

Campaigns Tracking

Prove the success of the recommended Best Next Experience by tracking a particular segment and its conversion rates over a period of time and comparing it with the historical data for the same segment.

Dashboard Reports

Get an overview of the latest Persona Profiles, conversion rates, interactions and number of contacts in the system, from a convenient dashboard

Users Management

Invite new users to your cloud account automatically and track who has access to it.

Data Center Management

Add or remove Data Centers for aggregating or separating the customer journeys (contacts, interactions) according to your business needs.

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