It is possible, but you have to override NewsView control and its SetItemMetadata method, because title could be encoded in the backend. Another option is creating a custom metakey and encode it, decode it properly so that the NewsView will accept the correct value
here is a sample code
SetItemMetadata(Control itemContainer, IContent contentItem)
var title = contentItem.GetMetaData(
var s =
var cntr = itemContainer.FindControl(
cntr.Text = s;
If you do not want to override the control you can make modifications through its external template by subscribing for repeater_ItemDataBound event and there you can access the title in the same way as I show you above.
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