One of the most successful approaches to attract and retain the interest of your visitors is to deliver content specially tailored for them. There are several prerequisites for that. You have to:
- Know your audience and divide it into target groups;
- Create personalized content for each target group;
- Make sure you are delivering the desired user experience by impersonating your audience;
- Measure the results for further improvement of your KPIs.
This video demonstrates how Sitefinity’s Content Personalization feature helps with the above tasks.