Tata Global Beverages
Tata Global Beverages, a leading purveyor of tea, coffee and water and the parent company to popular brands such as Tetley Tea and Eight O’Clock Coffee, serves customers across the globe. With such an expansive reach, TGB wanted to achieve a single goal—create a digital experience that encouraged customers to sit back, crack open their favorite TGB product and enjoy the website.
However, creating that experience was easier said than done. The Tetley Tea brand alone had more than 19 websites, so TGB executives knew the company would need a multisite management scheme that would help the digital marketing team better manage the online experience. With Sitefinity, TGB could effectively manage all of the different websites from one place through a single interface.
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