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  • 12 Tips to Build an Engaging B2B Homepage

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    An average visitor takes only a couple of seconds to decide whether to stay on a website. An organized, usable and reasonable website can add trustworthiness and competence to your company's reputation. Here are 12 tips you can take to build a high-performing homepage.
  • The Challenge-Capability Model: A More Engaging Way to Present B2B Software

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    The B2B buyer has evolved drastically in the past few years. In the digital era that we live in, the B2B buyer is more informed, confident and independent than ever. According to Corporate Executive Board, 60% of the average B2B buyer’s purchase decision has already happened before approaching the ...