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  • ABM: Making the Unknown Website Visitors Known

    In our fourth installment of this six-part series, we will explore how we as marketers can expand our reach when personalizing. In all analytics platforms, we can easily see the breakdown of new versus returning users. And we can identify which pages they go to and how many conversions were ...
  • The surprising potential of peripheral vision in driving user attention

    Have you ever worn glasses then after a while switched to contact lenses? If so, you know how unreal it feels. Like accessing another perception to explore the world around you, it’s a new experience, a new sense through which you are completely aware of the space and movements around you. You feel excited, alive. But why is ...
  • Persistence Pays Off in a Nurture

    My team uses technology and data to enable our business processes—this would classify me as a “digital marketer.” In my role and working for Progress any prospective salesperson is going to know we have a marketing technology stack, and I am a target to be sold the latest solution that ...
  • Drive Engagement: Serve More Relevant Content to Personas

    In our third installment of this six-part series, we will explore the benefit of personalizing content for target personas. Most marketing organizations create marketing personas when creating a go-to-market strategy. Depending on your organization, some personas may not make it past the PowerPoint slide. Others warrant a robust content strategy ...
  • 5 Free Ways to Enhance Your Content with Data Visualization

    Have you ever spent countless hours researching and writing about a topic, only to have dismal number of interactions with your content? This is a writer’s worst nightmare. Avoid the pitfall of no one reading your hard work by following these tips to make your content pop. My greatest revelation ...
  • Accelerate DevOps and Drive Consistency with Sitefinity 9.2

    In today’s digital world, the role of IT is transitioning. Changing from technology provider to business partner as businesses strive to meet the needs of demanding digital consumers. To respond, developers seek innovative ways to streamline processes and improve output, all without sacrificing functionality—or quality. If done right, they’ll be ...
  • 4 Guerrilla Content Tactics (with examples) for your Content Marketing Strategy

    Every so often you need “guerrilla activity” to boost your content marketing results. Of course, having a sound and well-coordinated content marketing strategy is a must for just about any company these days. And a great guerilla tactic will only benefit you if it fits into the larger strategic plan. ...
  • Content is King But the Customer Journey Reigns Supreme

    Digital marketers have heard it ad nauseam—Content is King!—but without a way to effectively leverage content to drive action and harness the resulting data, your results will disappoint. The Metrics Say it’s Mighty Noisy Out There Content best practices are imperative as the volume of content grows and levels of ...
  • How I Fell Off My Digital Platform Shoes

    The mid-1990s saw the reemergence of the platform shoe. It also saw the popular adoption of the internet. Check this out! We’ve obviously come a long way since that time, not only in fashion, but in our understanding of what the internet can do. Those of us in marketing ...
  • Drive Users through Funnel with Behavioral Personalization

    In our second installment of this six-part series, we will explore the benefit of using a visitor’s behavior to personalize their journey.  Think about it: each visitor who comes to your website has a unique experience. Some may share similar paths, but at some point their journey will differ—especially ...
  • Getting started with the Sitefinity’s MVC capabilities (AKA Feather)

    Before you start developing with Sitefinity, you need to choose between a WebForms and MVC approach. While both can provide a beautiful experience today, the MVC capabilities are the future of the Sitefinity CMS and should be your choice. This post will look at the big picture covering the main ...
  • Make Your Website the Center of Your Digital Empire

    Brands strive to exist wherever their audience gathers, and they’re always on the lookout for the next proverbial watering hole. Whether it’s a new social network, image sharing app or anything else, businesses are ready to jump on the platform du jour and engage their target audiences. Building Your Brand ...
  • 5 Simple Steps to Drastically Improve Email Marketing

    Email is extremely personal. It's one thing we generally don't share with anyone, including long-time friends and family members. However, a shocking 67% of people surveyed reported that they share email and social networking passwords with their partners. This means that when you, as an entity, send an email to ...
  • 7 Tips to Help You with Your Personalization Strategy

    Today we’re experiencing a new era of personalization. Members of a generation steeped in Facebook, LinkedIn and other social media expect to find what they are looking for right away – wherever they are at the time and whatever device they are using. To keep up with these rapidly evolving ...
  • The Often Overlooked Marketing Asset: Your Employees (Part 1)

    Part 1: The Social Media Opportunity These days when I roam the hallways of our headquarters in search of that mid-afternoon slump-stopper, I see some of my colleagues furiously running their fingers over their phones and staring at their screens with a silly smile on their faces. Are they wasting ...
  • Social Media Mediums and You Part 2—New and Changing Channels

    Social Media is nothing new, but different social media networks, how they operate and who’s using them is in constant flux. What’s popular today may not be tomorrow, and who you’re talking to may change quickly. Every network isn’t for every business, and it’s important to use your resources wisely; ...
  • Put Personalization to Work for You: A Six-Part Series

    Part I: Market Outside of the Inbox It seems that everyone is talking about personalization, but very few are doing anything about it. At Progress, we drive innovation by using our own tools to execute on personalization campaigns every day. In this six-part series, we will share with you some ...
  • 3 Ways Digital Transformation Pays Off

    When you’re considering embarking on digital transformation at your organization, your primary thought is likely: is it worth the effort? More often than not, the answer is a decisive: yes. Today’s consumers are digital consumers. If your business is not optimized for web, mobile and ecommerce, or if your backend ...
  • 5 Quick Ways to Improve Your Content Marketing

    Content is King. Bill Gates said it in 1996 and by now every marketing department has that phrase carved in stone, memorized by heart, plastered on a t-shirt and stuck to a bumper. The notion that quality content is the most effective way to attract users online is well established. ...
  • Putting ABM into Practice: 5 Tips to Get You Started

    Suddenly, everyone’s talking about Account-Based Marketing (ABM). It’s not really new, but it’s the newest buzzword among sales and marketing folks who have known all along that the best way to sell a product is directly to the customer with a personalized message. So why all the recent hype? Well, ...
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