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  • 4 Guerrilla Content Tactics (with examples) for your Content Marketing Strategy

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    Every so often you need “guerrilla activity” to boost your content marketing results. Of course, having a sound and well-coordinated content marketing strategy is a must for just about any company these days. And a great guerilla tactic will only benefit you if it fits into the larger strategic plan. ...
  • Content is King But the Customer Journey Reigns Supreme

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    Digital marketers have heard it ad nauseam—Content is King!—but without a way to effectively leverage content to drive action and harness the resulting data, your results will disappoint. The Metrics Say it’s Mighty Noisy Out There Content best practices are imperative as the volume of content grows and levels of ...
  • How I Fell Off My Digital Platform Shoes

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    The mid-1990s saw the reemergence of the platform shoe. It also saw the popular adoption of the internet. Check this out! We’ve obviously come a long way since that time, not only in fashion, but in our understanding of what the internet can do. Those of us in marketing ...
  • Drive Users through Funnel with Behavioral Personalization

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    In our second installment of this six-part series, we will explore the benefit of using a visitor’s behavior to personalize their journey.  Think about it: each visitor who comes to your website has a unique experience. Some may share similar paths, but at some point their journey will differ—especially ...
  • Getting started with the Sitefinity’s MVC capabilities (AKA Feather)

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    Before you start developing with Sitefinity, you need to choose between a WebForms and MVC approach. While both can provide a beautiful experience today, the MVC capabilities are the future of the Sitefinity CMS and should be your choice. This post will look at the big picture covering the main ...
  • Make Your Website the Center of Your Digital Empire

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    Brands strive to exist wherever their audience gathers, and they’re always on the lookout for the next proverbial watering hole. Whether it’s a new social network, image sharing app or anything else, businesses are ready to jump on the platform du jour and engage their target audiences. Building Your Brand ...
  • 5 Simple Steps to Drastically Improve Email Marketing

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    Email is extremely personal. It's one thing we generally don't share with anyone, including long-time friends and family members. However, a shocking 67% of people surveyed reported that they share email and social networking passwords with their partners. This means that when you, as an entity, send an email to ...
  • 7 Tips to Help You with Your Personalization Strategy

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    Today we’re experiencing a new era of personalization. Members of a generation steeped in Facebook, LinkedIn and other social media expect to find what they are looking for right away – wherever they are at the time and whatever device they are using. To keep up with these rapidly evolving ...
  • The Often Overlooked Marketing Asset: Your Employees (Part 1)

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    Part 1: The Social Media Opportunity These days when I roam the hallways of our headquarters in search of that mid-afternoon slump-stopper, I see some of my colleagues furiously running their fingers over their phones and staring at their screens with a silly smile on their faces. Are they wasting ...
  • Social Media Mediums and You Part 2—New and Changing Channels

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    Social Media is nothing new, but different social media networks, how they operate and who’s using them is in constant flux. What’s popular today may not be tomorrow, and who you’re talking to may change quickly. Every network isn’t for every business, and it’s important to use your resources wisely; ...
  • Put Personalization to Work for You: A Six-Part Series

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    Part I: Market Outside of the Inbox It seems that everyone is talking about personalization, but very few are doing anything about it. At Progress, we drive innovation by using our own tools to execute on personalization campaigns every day. In this six-part series, we will share with you some ...
  • 3 Ways Digital Transformation Pays Off

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    When you’re considering embarking on digital transformation at your organization, your primary thought is likely: is it worth the effort? More often than not, the answer is a decisive: yes. Today’s consumers are digital consumers. If your business is not optimized for web, mobile and ecommerce, or if your backend ...
  • 5 Quick Ways to Improve Your Content Marketing

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    Content is King. Bill Gates said it in 1996 and by now every marketing department has that phrase carved in stone, memorized by heart, plastered on a t-shirt and stuck to a bumper. The notion that quality content is the most effective way to attract users online is well established. ...
  • Putting ABM into Practice: 5 Tips to Get You Started

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    Suddenly, everyone’s talking about Account-Based Marketing (ABM). It’s not really new, but it’s the newest buzzword among sales and marketing folks who have known all along that the best way to sell a product is directly to the customer with a personalized message. So why all the recent hype? Well, ...
  • Marketing that Matters: What Demand Gen, PR, Social, Lead Gen and Content Have in Common

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    I recently had a conversation with a former colleague who I've worked with for years, and she asked me about making transitions in your career and how it relates to what you do now. We had a great conversation, but it's something I had been thinking about on and off ...
  • Social Media Mediums and You Part 1—The Standard Platforms

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    Social Media is nothing new, but different social media networks, how they operate and who’s using them is in constant flux. What’s popular today may not be tomorrow, and who you’re talking to may change quickly. Every network isn’t for every business, and it’s important to use your resources wisely; ...
  • Marketing Lessons from the Appalachian Trail

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    Don’t Leap to Conclusions from Your Data When I hike alone, I carry a satellite beacon as well as my cell phone in case of emergency. It also lets friends and family follow my progress via social media. The image below is part of a tracking report from my hike ...
  • Upgrade Technology to Unleash Innovation

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    Technology is one of the leading enablers for innovative companies. Implementing new technology can unlock the path to new opportunities that may have been unavailable previously. Technology is a driving force in today’s business world. Whether enterprises are trying to build a better website, leverage data to fine-tune product development ...
  • Transforming Sitefinity Sites into Apps with Minimal Coding

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    Sitefinity is a powerful and scalable CMS for websites, but what about a mobile app? With NativeScript or Telerik Platform you can transform your sites into apps. Sitefinity is a powerful CMS solution for creating websites, with capabilities that scale and allow you to easily manage hundreds of sites in ...
  • The Time to Make Your Website Mobile-Friendly is Running Out

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    Google recently announced two upcoming changes to mobile search results that they think will help make it easier for users to find content while on a mobile device. The changes will impact the ranking of your website in search results and involved the following: Simplifying Mobile Search Results. For ...
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