In this report, analyst firm Gleanster dives deep into the subject of how machine learning can activate analytics, improving both the customer experience and the marketing result. In the report Activate Analytics to Optimize the Customer Experience, Gleanster covers how:
- Top performing organizations are five times more likely to have used machine learning
- Connecting all customer data in a single place enables complex, full-view analytics
- Understanding the complete customer journey can predict and improve marketing impact on business results
About Progress Sitefinity
Successful organizations such as NASA, Chevron, Expedia, PepsiCo, Panasonic, Roche and more, rely on Sitefinity CMS to optimize customer experiences across multiple digital channels. Top finisher for “Usability” in the Gleansight WCM Benchmarks Report, and Winner of the 2014 People's choice Stevie Award for Favorite Content Management Solution, Sitefinity CMS has broad industry recognition for its innovative digital marketing platform, superior usability, powerful developer capabilities and strong multisite and multilingual support.