Before embarking on buying a CMS, you want to get a clear idea of why you want to invest in a new platform and how it will support the direction you want to move your business in.
Next step is to start developing a digital strategy that can serve as your guideline for where you want to go in the long run.
Keep in mind that digital development can be complex and it can be tricky to prove its value. Building a business case, or perhaps more, will help you work out where it you can gain the most value. For some that’ll mean that a responsive website is the first place to start and for others developing a native app will be the most sensible thing to do. The point is not that one thing is better to do than the other. The point is that you need to look at your business and how you can get the most out of digital engagement with your users.