You’ve personalized your webpages to create more relevant communication between your business and your online visitors.
But what good is personalization if you’re not tracking the online behaviors of your segmented audience? By tracking a persona’s online actions, your business can make better predictions to provide more relevant content and calls-to-action for future prospects and return visitors.
This is where your initiatives with personalization and Google Analytics converge.
You can really add muscle to your personalization efforts if you can track conversion goals like filling out a form, downloading a product trial, subscribing to a newsletter, registering for an event, or purchasing online.
This tutorial guide gives you the step-by-step process to set up Google Analytics Tracking for the website pages and segments that you have already personalized in Telerik Sitefinity CMS.
In four easy steps, you will learn how to:
- Create segments and personas in Sitefinity
- Insert Custom Variables into tracking code for Google Analytics
- Add tracking code to pages in Sitefinity
- View and analyze the results in Google Analytics
Measure the results, then gauge the success of your digital experiences.