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The Best Marketing Automation Meets its Web Content Management Match

Deliver a holistic multichannel customer experience with your brand by sharing information and activities between your Sitefinity website and Marketo

Integrate Web Forms for Scoring and Events

Sitefinity CMS web forms are tightly integrated with Marketo so you can define if the form should add to the lead score or if it should trigger a workflow in Marketo. You can copy and reuse existing forms and modify their properties for Marketo based on the goal of the marketing campaign. 

 

Lead score using Sitefinity CMS web form data

A Truly Personal Experience Through Every Marketing Channel 

The Sitefinity Connector for Marketo allows you to use any contact field in Marketo such as lead scoring, contact touch points information, company size,etc. to dynamically personalize their website experience. The tight integration between Sitefinity CMS and Marketo enables you to deliver a consistent brand experience across multiple channels and successfully guide your visitors to the desired outcomes.    

 

Personalize content using Marketo Lead Score

Enable Website Tracking with a Click

The Sitefinity Connector for Marketo allows you paste the Marketo tracking code in a central place to apply it to all website pages. After that you can go in Marketo and define the lead score and type of every page.

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Applying Marketo tracking code to all website pages

Integrate Custom Forms and Logic

Many businesses have custom forms with special logic in them that is connected to different systems. Sitefinity ASP.NET CMS can intercept the information from custom web forms and feed that information in Marketo. You can decide whether the form submission should trigger an event or assign a certain lead score as a result of the submission.

 

Custom forms integration in Sitefinity CMS

Resources

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