Case Studies

  • Corporate Design Group

    • Industry
      Construction / Interior Design
    • Background
      Corporate Design Group (CDG) is a comprehensive interior design company that creates unique interior solutions for commercial, healthcare, assisted living, and residential clients within the Sacramento Valley. In business since 1991, CDG makes it a point to convey a message of simplicity within the complex world of interior design, and to enable each client to realize their design dreams through an exceptional and personal experience.
    • Challenge
      Corporate Design Group, Inc. needed a very creative website that would allow staff the ability to make subsequent updates and future additions without the fear of compromising the integrity of the work that was to be done, and without the need to rely heavily on technical staff to do so.
    • Why Sitefinity
      Sitefinity was a reasonably priced content management system that would make the first transition for a mature company like Corporate Design Group from a static website wholly maintained by technical staff to a dynamic one that non-technical staff could manage an easier one.
    • Technology Highlights
      Sitefinity Version 3.7
      Windows Server 2008 / ASP.NET 3.5
      SQL Server 2008
      1 developer / 2 designers
    • Results
      High search engine placement under relevant keyword terms
      Consistent format for displaying online portfolio work in an exceptional manner
      Self-updateable and expandable website presence
      Growing online blog to engage website visitors and give deeper insight and inspiration in the interior design industry
  • The Challenge

    Corporate Design Group, Inc. (CDG) is a comprehensive interior design firm that has been delivering unique interior solutions to commercial, healthcare, assisted living, and residential clients since 1991. With a mature reputation and remarkable portfolio of work already in hand, CDG needed to build an equally impressive online presence that would:

    • Creatively communicate the experienced and professional, yet fun and inviting culture that the company is known for.
    • Strongly anchor and complement existing brand collateral and future marketing campaigns.
    • Uniquely highlight each client project completed and provide website visitors with an informative and interactive experience when reviewing them.
    • Build greater brand awareness for CDG online by optimizing website pages of the website to fall within top search engine result pages for particular keywords and keyword phrases.

    The greatest challenge on this project was to meet the aforementioned objectives of the project in an extremely creative manner while still empowering CDG employees with a website that they would be able to make subsequent updates and future additions to without the fear of compromising the integrity of the work that was to be done by Higher, and without the need to rely heavily on technical staff to do so.

    The greatest challenge on this project was to meet the aforementioned objectives of the project in an extremely creative manner while still empowering CDG employees with a website that they would be able to make subsequent updates and future additions to without the fear of compromising the integrity of the work that was to be done by Higher, and without the need to rely heavily on technical staff to do so.

    The Solution

    Higher chose Sitefinity for this project because we needed a reasonably priced content management system that would make the first transition for a mature company like CDG from a static website wholly maintained by technical staff to a dynamic one that non-technical staff could manage an easier one.

    The out-of-the-box modules for providing news, blogs, email sign-up, user authentication, and image and document management met a significant number of project requirements from the start and as such greatly reduced the need and cost for developing the same functionality from scratch. Additionally as the primary development environment of choice at Higher is based on a Microsoft Windows Server, ASP.NET, SQL Server, and Visual Studio framework, our team had complete confidence that any future extensibility of the website requested by the client could be accommodated and guaranteed even if it fell without the capabilities of the current capabilities of the content management system

    The Results

    Since the launch of the new Corporate Design Group website, the company has increased the online awareness for its brand by securing top search engine result page rankings for their new website pages and blog posts under relevant keyword phrases such as “commercial interior design firm sacramento”, “healthcare interior design sacramento”, and “lastertech floorplans”.

    Additionally for Corporate Design Group Inc, one of the greatest measures of success for this project comes from the notable remarks that have been made about the new website  that continue to reinforce the strength of their brand within the interior design industry.

    “Great website, indeed! Love it. Very interactive- definitely not "boring", “Has the personal touches that would make a potential client want to call and talk to you about your services, design etc.”, It is AWESOME..Love the blue color. Very professional. Very easy to use. It flowed and I loved the individual Profile sheets!! WELL DONE!!” - these were some of the comments made regarding the new website.

    Working with CDG on this web development process was an exceptional experience. It was a joy for Higher to work with a client of such esteem that was committed to bringing the same dedication, creative input, and personableness to the web development process as they do to the interior design process.

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