Thank you for contacting Telerik Support.
I managed to acheive the result from the link you provided. I think that this approach is the correct way in handling custom url formats and this would solve your problem. Howerver, having such url-s might cause conflicts for items that have the same name and one must be carefull when using this feature.
If you have any further questions regarding this issue, please feel free to contact us again.
the Telerik team
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