As the word suggests, Web Localization pertains to making a website easily accessible to the geographically diverse local groups of people with different languages and culture. Through Web Localization, businesses can make their product globally accessible. It includes website translation in different languages as well as localization of website graphics, images, animated files or interactive applications.
It aims at crossing cultural and language barriers in the market. Although English is a global business language, but if one wants to be successful in a specific region, it is most appropriate to communicate locally. This is necessary for building credibility which ultimately leads to higher revenues.
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