Please note that the Personalization module is not available for Standard and Professional license editions. The module is included in the online Marketing or Enterprise license editions.
Can you please let me know if you have applied Enterprise license? If so, can you please go to Administration -> Modules and Services
and check the status of the Personalization module. If it is not marked as active, please enable/install it and check the behavior again.
When the Personalization module is activated you will be able to see the option under the Marketing menu.
In addition to this, can you please go to Administration -> Version and Licensing
and under License details
section, please check if the Presonalization module is listed as an extension?
You may also contact our sales team at firstname.lastname@example.org
for more details about the licensing matters.
Please also checkout the following forum thread
where a similar issue has been discussed.
Do you want to have your say in the Sitefinity development roadmap? Do you want to know when a feature you requested is added or when a bug fixed? Explore the Telerik Sitefinity CMS Ideas&Feedback Portal
and vote to affect the priority of the items