CMOs Talk Digital Transformation in Financial Services
In the race to keep pace with clients’ evolving expectations, financial services organizations are focusing more closely on digitally transforming their operations to enable an omni-channel customer experience.
Shelia Reed, CMO of Aspire Financial Services, and Melissa Puls, CMO of Progress, examine these challenges and how the industry is responding. They’ll explore:
- Digital transformation drivers
- Defining a digital transformation strategy
- Organizing the team to ensure success
- Overcoming obstacles
- Meeting 21st-century customer expectations
- Engaging millennials
- Measuring success
Join us for a 30-minute discussion on Wednesday October 5 at 10:00 am ET.