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  • Customer Experience is the New Business Battleground

    Nearly two-thirds of customers value the ability to personalize and customize their brand experiences. What are you doing to serve these prospects?

    Today, organizations must create a unique, personalized digital experience from web to mobile—doing so may result in higher ROI, customer retention and profitability. If businesses want to craft these experiences, they need to embrace the digital technologies that enable them to do so.

    Watch this on demand webinar as Sheryl Kingstone, Research Director at the 451 Research; Rob Sanders, Senior Strategist & Business Analyst from Americaneagle.com; and Chris Doran, Senior Manager, Product Marketing at Progress, as they discuss:

    • The four pronged approach to digital transformation and how it can impact customer experiences
    • The shift in digital operations necessitated by changes in customer communication expectations
    • The ways digital transformation is impacting different verticals and industries and how leaders in those areas are developing strategies to stay ahead
    • The role of artificial intelligence and machine learning in delivering contextually relevant experiences
    • Successful examples of digital experiences addressing business goals while solving user challenges

  • Webinar: Personalising the Customer Journey

    Website visitors are no longer inspired by off-the-shelf content. Without personalized customer experiences, you can easily find yourself at a competitive disadvantage as customers and prospects pass you by. To create compelling experiences that keep people coming back for more, marketers need the right tools. They need to be able to manage and deliver personalized content on any device, plus monitor and optimize the effectiveness of your personalization strategy at all times. 

    In this webinar we show you how to enable data-driven marketing and a winning personalization strategy through a web content management (WCM) platform, plus leverage the power of predictive analytics to more accurately predict and capitalize on customer behavior.

  • What's New in Progress Sitefinity 9.2

    Take a closer look at the new innovative features of Sitefinity 9.2

    In this webinar, we preview some of the new features of Progress® Sitefinity™ 9.2 and discuss how they help with experience optimization, development agility and DevOps efficiencies, without compromising functionality, quality or future growth.

    You’ll learn about:

    • Touchpoints Discovery
    • Page Template Revision History
    • Continuous Delivery Support
    • Website Diagnostics Framework
    • Add-Ons Framework
    • Site Starter Kits

    And, more! We also introduce Progress Digital Factory, our new cloud-based platform.

  • CMOs Talk Digital Transformation in Financial Services

    In the race to keep pace with clients’ evolving expectations, financial services organizations are focusing more closely on digitally transforming their operations to enable an omni-channel customer experience.

    Shelia Reed, CMO of Aspire Financial Services, and Melissa Puls, CMO of Progress, examine these challenges and how the industry is responding. They explore:

    • Digital transformation drivers
    • Defining a digital transformation strategy
    • Organizing the team to ensure success
    • Overcoming obstacles
    • Meeting 21st-century customer expectations
    • Engaging millennials
    • Measuring success
  • The Right CMS on the Right Platform. Sitefinity and Microsoft Azure: Better Together

    Content Management Systems are a necessity in today’s digitally driven business environment. Delivering relevant content and information to customers while measuring success is key to successful customer engagement for virtually every business in every vertical across the globe. Leveraging the Progress® Sitefinity™ platform is a great option for businesses of all sizes to expand their reach and engage customers with great content. Additionally, with Sitefinity you can leverage cloud environments such as Microsoft Azure to scale your content and provide unparalleled customer experiences.

    Watch this webinar to hear about today’s business challenges around delivering relevant content to your customers and measuring engagements through digital marketing. We cover the Sitefinity platform along with Microsoft Azure to show you how quickly you can get up and running with a Sitefinity solution in the cloud.

  • What's New in Progress Sitefinity 9.0

    The new Sitefinity 9.0 release is full of new enhancements, features and architectural improvements that help you achieve an unparalleled level of digital business agility with your online properties. Spanning development, administration and marketing, Sitefinity 9.0 delivers a powerful platform that supports rapidly changing business initiatives and messaging—helping you keep pace with the shifting demands in the marketplace.  

    Highlights of this webcast include:

    • Guest speaker, Mark Grannan, Forrester Research application development & delivery analyst, discusses recent research on how organizations need agility to transform into effective digital businesses.
    • Robert Mattson, Director of Sitefinity Product Marketing, discusses how customer requests and requirements drove the release.
    • Anton Hristov, Sr. Manager Sitefinity Product Management, demonstrates the new features of Sitefinity 9.0 including:
      • Improvements in personalization and the 360 degree view of the customer
      • Support for multi-language assets and multi-page forms
      • How Sitefinity supports continuous delivery
      • More Powerful APIs
  • Four Ways a CMS Solution Can Drive Agency Revenue

    You work hard to meet your clients' ever increasing demand for engaging digital experiences. Shouldn't your content management system (CMS) provide the tools to drive client success and agency revenue? Well, it's entirely possible.

    A great CMS can make your clients' campaigns more effective, while also helping them get more out of their resources and data. In turn, your agency will increase consulting revenue margins while growing beyond being "just a website" shop.

    Join Robert Mattson, Director of Product Marketing at Progress for this free seminar to learn four ways to use your CMS to help your clients get more out of their campaigns and increase the profitability of your agency.


  • How to Avoid the Top Five Personalization Mistakes

    Everybody wants their customers to have a friendly, comprehensive, personalized experience. It’s a big part of your reputation. But in a digital world where 60% of all buying decisions are made before a vendor is even contacted, making the most of each interaction is even more important. And when your website is your digital storefront, personalized service gets even tougher. Frankly, a lot of businesses struggle to do it well.

    Fortunately the experts from Siili of Helsinki and the Progress® Sitefinity™ team are sharing their years of experience in what works, what doesn’t, and how to avoid fatal errors in personalization. Watch this webinar to learn:

    • The definition of personalization and why everyone wants to do it
    • Where should organizations be using personalization?
    • The common mistakes when adopting personalization
    • The “right” path to successful personalization, and why it matters
  • The Top 5 Challenges When Scaling A Digital Business

    Scaling a business used to be easy - more space, more people, more products.  The growth was linear and predictable. Scaling a digital business is not the same - it is hard, really hard.

    On the surface, digital business has no boundaries and constraints; it can grow by expanding its digital footprint across multiple websites, countries, languages, currencies and methods of support. Yet, digital growth poses unique growth challenges - scaling comes with hidden costs.

    Join Lora Kratchounova, Principal at Scratch Marketing + Media, and Robert Mattson, Director of Product Marketing at Progress, as they discuss the findings and implications of new industry-wide research focused on the challenges organizations face when scaling their digital properties.

    Key takeaways:

    • How organizations are best supporting multiple digital properties
    • What the biggest challenges are when scaling to multiple websites
    • The trials and tribulations of keeping your digital properties up to date after the implementation is all over
    • What the top benefits of a multi-site management platform are and why multisite management solutions are the key to seamless scaling.
  • What's New in Progress Sitefinity 8.2

    Join the Sitefinity team as they review the newest release of the Sitefinity platform. With new features ranging from advanced personalization to scalability improvements, Sitefinity 8.2 has something to offer to both marketing and technical users. Features include:

    • Advanced Personalization
      Now with Sitefinity 8.2 you can personalize each individual piece of content and image to create a near endless number of customized experiences on a single page easier and faster than ever before.

    • Optimization of Conversions for the Right Audience
      Sitefinity 8.2 now supports custom contact fields for audience segmentation and contact profiling.

    • Personalization Reporting
      New Personalization Attribution Reporting features available in Sitefinity Digital Experience Cloud enable you to see exactly which pieces of personalized content are contributing more to your marketing and communications goals.

    • Improved Cloud Support
      Sitefinity 8.2 now supports both automatic configuration and cloud auto-scaling for Microsoft Azure.

    • Better Lead Scoring
      Sitefinity 8.2 enables you to initiate activities in third-party systems based on lead scoring events.

    Join us for this insightful session where you’ll hear about the newest features and how they can make your next project easier and more effective.

  • What's New in Progress Sitefinity 8.1

    The Sitefinity team is excited to announce our most recent release of Sitefinity. This release includes new features for both the core Content Management System (CMS) and Digital Experience Cloud (DEC). In our upcoming “What’s New in Sitefinity 8.1” webcast you will have a chance to see all these new improvements in action, including:

    Sitefinity CMS

    • Greater flexibility into syncing content across multiple sites
    • More robust support for email campaigns
    • More powerful language translation with built-in integration with Lionbridge Freeway
    • Even more modern MVC controls to build extensions to Sitefinity-powered websites.

    Sitefinity DEC

    • Ability to personalize both web content and mobile apps
    • More easily integrate a wider variety of customer and prospect data
    • Better segmentation for information used in analytics
    • New recommendation probability guidance on best-next-steps for marketers
  • Why Personalized Digital Marketing Hasn't Worked... Yet

    The concept is simple and elegant. Provide each potential customer, or existing client, with exactly what they want, think they want, or don’t know they want for each interaction. Who wouldn’t want that? It’s the recipe for sales, engagement and world product domination.

    But, it doesn’t work….well, not for most of us.

    Not because the concept is wrong, but simply because it’s so hard to implement, maintain and do right. Sure, if you’re an Amazon or Netflix you have personalization down, but what about the rest of us? Why can’t we find that magic combination of process, technology and, of course, data that will enable us to be the perfect butler to meet the needs of our clients, and help us have a great quarter at the same time?

    When it comes to personalization many organizations set their goals too high too soon. This urge to over reach causes them to miss the smaller goals they need to achieve before they can reach their end game. In this webcast you’ll learn the steps to reach success with personalization, and more importantly, the pitfalls to avoid. You’ll see what data is truly necessary for different examples of personalization and where it can be found. You’ll learn where to start, how to improve and when to add a new layer of sophistication to your strategy in order to get the optimal short-term and long-term results.

  • Making Predictive Analytics Practical: How Marketing Can Drive Engagement

    Nearly every marketer is coming to the realization that the future includes some combination of Big Data and predictive analytics. But how do you get there?  Having the data is one thing, but understanding it and making it work for you is something else completely. Join Rowan Curran, Business Technology Researcher at Forrester Research, and Robert Mattson, Director of Product Marketing at Telerik, as they discuss recent research and real-life examples on the state of marketing and predictive analytics. 

    You will learn:

    • How predictive analytics can drive more engaging personalized experiences
    • What tools companies are using to build better contextualization for their customers
    • The need for prescription in analytics
  • Rank Higher in Google Search Results with Telerik Sitefinity CMS

    After Google’s mobile search algorithm update on April 21, mobile-friendly sites will start ranking higher in mobile searches.

    At this live webinar, we will discuss the various requirements and recommendations for mobile-friendly websites. We will demonstrate the tools that Telerik Sitefinity CMS offers to help you accommodate them and rank higher in Google search results to drive more traffic to your web pages.

    You will learn:

    • How to use the built-in responsive design capabilities to build mobile-friendly sites
    • What tools does Sitefinity CMS offer to help you improve your website SEO ranking
    • How Google bots index your website, how they parse it to inspect mobile device support and what you have to pay special attention to when optimizing for mobile devices
    • And more
  • Introducing the First Enterprise MVC CMS

    If you could choose, would you go with mature or modern technology?

    Very often, the term “Enterprise Software” has been associated with heavy, clunky, old but powerful systems. The technologies you love are just not always applicable in enterprise systems, nd yet you can’t spend time developing enterprise features from scratch.

    With deep roots in the .NET and JavaScript community, we are passionate about the same technologies you are—we simply refuse to build enterprise software the old way. We would like to introduce you to Telerik® Sitefinity™ Platform 8.0–the first Content Management System (CMS) to meet the challenges of the modern developer and match them with a mature, globally scalable infrastructure. Join this webinar to learn:

    • How Sitefinity 8.0 addresses your challenges as a developer or an architect
    • How you can use the Sitefinity platform to build modern web experiences using ASP .NET MVC, AngularJS, Bootstrap or your technology of choice
    • How can you scale efficiently even if you had to build hundreds of integrated websites, applications and portals globally
  • Data-Driven Marketing Done Right: Focusing on Prospects of Value Not Volume

    For 50 years marketers have lived by a mantra: volume and velocity. They became very effective at broadcasting compelling messages. In fact they became too good at it and the world became saturated with marketing content. 

    In the age of digital marketing getting your message out is not the problem – noise is. Customers have become increasingly effective in tuning out marketing and sales messages if the not relevant to them in the moment.

    Old tactics are getting more expensive and less effective, because the best they could do is focus on quantity – in the past marketers didn’t have the data or the capabilities to truly analyze quality. But as channels of interaction have expanded to include the digital world, marketing’s ability to be more data-driven and targets has expanded as well. You might be aware of the 80/20 rule of productivity, but in data-driven marketing there is an even stricter 80/2 rule. In many organizations less than 2% of the people you market to will eventually become customers that bring more than 80% of the revenue. The question is how do we identify, that 2% and treat them as the valuable resource they are? Or, perhaps even more importantly, how do we grow that 2% to drive more sales and revenue?

    In this webinar you will learn about data-driven techniques that are making it possible to focus on quality prospects and get better results. We will explore how to execute tactics that produce the best results at a lower cost.

  • Best Practices for Setup, Templating and Widget Creation within Sitefinity CMS

    So much focus goes into development planning and coding that often proper setup within the Sitefinity CMS is neglected. Following the recommended best practices can not only speed up time to market, but will also help you create more maintainable sites. 

    This technical session is part of a new series of webinars dedicated to Sitefinity best practices. The inaugural webinar session will focus on the early steps in a project after installation – Setup and Templating. We'll also review some best practices when creating widgets in Sitefinity CMS.

    You will learn how to:

    • Better manage Sitefinity references (bin folder)
    • What files to check in to source control
    • Keep the App_Data folder in sync when working with multiple developers
    • Properly setup Master Pages and Page Templates
    • Give content editors more control by using custom layout widgets
    • Work with widget templates
    • Implement Cache Substitution on a control and when it’s important
    • Appropriately use the ViewMap
    • Use Sitefinity Thunder
  • The Next Marketing Era: Marketing’s Digital Command Center

    Marketing is now more responsible for revenue growth than ever before.  With 60% of each buying decision happening before potential clients even contact vendors, marketing is being called upon to be more effective in leading conversations.  The trouble is that those conversations are happening over multiple channels including web, mobile, events, and a bevy of others.

    Guest speaker Ted Schadler, Vice President and Principal Analyst of Forrester Research and Martin Kirov, Vice President of Product Management and Product Marketing of Telerik Sitefinity and Tim Ahlenius, Director of Experience Marketing from AmericanEagle.com will discuss how the world of Web Content Management is transforming to drive better customer digital experiences. During this webcast you will see:

    • The expanding role of content andcontent delivery in a mobile-first, digital-always world
    • How expectations are changing for web content management and digital experience delivery platforms
    • How products are changing to address the need for Marketers to have their own digital marketing command center
    • A first-hand demonstration of how technology can be applied to solve tomorrow’s marketing challenges
  • Microsoft SharePoint and Telerik Sitefinity: The Right Tool. The Right Job.

    Hammers and screwdrivers are both useful tools, but you don't want to use one when you should use another. The same goes for complementary solutions like Microsoft SharePoint and Telerik Sitefinity CMS. Every solution has strengths, and to be successful you have to align those strengths to the right projects. 

    During this webcast, you’ll hear from two experts about how Sharepoint and Sitefinity CMS can work together, and how .NET developers and non-technical people can get the most out of these solutions. Lino Tadros, President and CEO of Falafel Software, is a leading expert in both Sitefinity CMS and SharePoint, and Robert Mattson, Director of Sitefinity Product Marketing will discuss the pros and cons of using each solution. 

  • Build Content-Driven Mobile Apps

    How to Integrate Telerik Platform and Sitefinity CMS for Faster Mobile Development

    About the webinar:

    Mobile projects are booming, but there is simply too much work to do - over 200,000 sites need to be mobilized and over 10M mobile apps developed in the next 5 years alone. To move fast and be productive we need solutions that reuse services, content and infrastructure.

    This technical webinar will demonstrate how to build integrated solutions that scale across teams, portals and channels by enabling you to leverage existing content and mobile strategies.

    Learn how to:

    • Drive content management for any website, portal or app by integrating Telerik Sitefinity CMS with Telerik Platform
    • Accelerate app development using the Telerik UI tools and Cloud Services
    • Integrate content publishing for mobile experiences such as updates, push notifications and geo-specific content.


    • Svetla Yankova (@svetla_yankova), Senior Solutions Consultant, Telerik Sitefinity CMS
    • Gabe Sumner (@gabesumner), Product Marketing Manager, Telerik Platform

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