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  • Making Predictive Analytics Practical: How Marketing Can Drive Engagement


    Nearly every marketer is coming to the realization that the future includes some combination of Big Data and predictive analytics. But how do you get there?  Having the data is one thing, but understanding it and making it work for you is something else completely. Join Rowan Curran, Business Technology Researcher at Forrester Research, and Robert Mattson, Director of Product Marketing at Telerik, as they discuss recent research and real-life examples on the state of marketing and predictive analytics. 

    You will learn:

    • How predictive analytics can drive more engaging personalized experiences
    • What tools companies are using to build better contextualization for their customers
    • The need for prescription in analytics
  • Rank Higher in Google Search Results with Telerik Sitefinity CMS


    After Google’s mobile search algorithm update on April 21, mobile-friendly sites will start ranking higher in mobile searches.

    At this live webinar, we will discuss the various requirements and recommendations for mobile-friendly websites. We will demonstrate the tools that Telerik Sitefinity CMS offers to help you accommodate them and rank higher in Google search results to drive more traffic to your web pages.

    You will learn:

    • How to use the built-in responsive design capabilities to build mobile-friendly sites
    • What tools does Sitefinity CMS offer to help you improve your website SEO ranking
    • How Google bots index your website, how they parse it to inspect mobile device support and what you have to pay special attention to when optimizing for mobile devices
    • And more
  • Introducing the First Enterprise MVC CMS


    If you could choose, would you go with mature or modern technology?

    Very often, the term “Enterprise Software” has been associated with heavy, clunky, old but powerful systems. The technologies you love are just not always applicable in enterprise systems, nd yet you can’t spend time developing enterprise features from scratch.

    With deep roots in the .NET and JavaScript community, we are passionate about the same technologies you are—we simply refuse to build enterprise software the old way. We would like to introduce you to Telerik® Sitefinity™ Platform 8.0–the first Content Management System (CMS) to meet the challenges of the modern developer and match them with a mature, globally scalable infrastructure. Join this webinar to learn:

    • How Sitefinity 8.0 addresses your challenges as a developer or an architect
    • How you can use the Sitefinity platform to build modern web experiences using ASP .NET MVC, AngularJS, Bootstrap or your technology of choice
    • How can you scale efficiently even if you had to build hundreds of integrated websites, applications and portals globally
  • Data-Driven Marketing Done Right: Focusing on Prospects of Value Not Volume


    For 50 years marketers have lived by a mantra: volume and velocity. They became very effective at broadcasting compelling messages. In fact they became too good at it and the world became saturated with marketing content. 

    In the age of digital marketing getting your message out is not the problem – noise is. Customers have become increasingly effective in tuning out marketing and sales messages if the not relevant to them in the moment.

    Old tactics are getting more expensive and less effective, because the best they could do is focus on quantity – in the past marketers didn’t have the data or the capabilities to truly analyze quality. But as channels of interaction have expanded to include the digital world, marketing’s ability to be more data-driven and targets has expanded as well. You might be aware of the 80/20 rule of productivity, but in data-driven marketing there is an even stricter 80/2 rule. In many organizations less than 2% of the people you market to will eventually become customers that bring more than 80% of the revenue. The question is how do we identify, that 2% and treat them as the valuable resource they are? Or, perhaps even more importantly, how do we grow that 2% to drive more sales and revenue?

    In this webinar you will learn about data-driven techniques that are making it possible to focus on quality prospects and get better results. We will explore how to execute tactics that produce the best results at a lower cost.

  • Best Practices for Setup, Templating and Widget Creation within Sitefinity CMS


    So much focus goes into development planning and coding that often proper setup within the Sitefinity CMS is neglected. Following the recommended best practices can not only speed up time to market, but will also help you create more maintainable sites. 

    This technical session is part of a new series of webinars dedicated to Sitefinity best practices. The inaugural webinar session will focus on the early steps in a project after installation – Setup and Templating. We'll also review some best practices when creating widgets in Sitefinity CMS.

    You will learn how to:

    • Better manage Sitefinity references (bin folder)
    • What files to check in to source control
    • Keep the App_Data folder in sync when working with multiple developers
    • Properly setup Master Pages and Page Templates
    • Give content editors more control by using custom layout widgets
    • Work with widget templates
    • Implement Cache Substitution on a control and when it’s important
    • Appropriately use the ViewMap
    • Use Sitefinity Thunder
  • The Next Marketing Era: Marketing’s Digital Command Center


    Marketing is now more responsible for revenue growth than ever before.  With 60% of each buying decision happening before potential clients even contact vendors, marketing is being called upon to be more effective in leading conversations.  The trouble is that those conversations are happening over multiple channels including web, mobile, events, and a bevy of others.

    Guest speaker Ted Schadler, Vice President and Principal Analyst of Forrester Research and Martin Kirov, Vice President of Product Management and Product Marketing of Telerik Sitefinity and Tim Ahlenius, Director of Experience Marketing from AmericanEagle.com will discuss how the world of Web Content Management is transforming to drive better customer digital experiences. During this webcast you will see:

    • The expanding role of content andcontent delivery in a mobile-first, digital-always world
    • How expectations are changing for web content management and digital experience delivery platforms
    • How products are changing to address the need for Marketers to have their own digital marketing command center
    • A first-hand demonstration of how technology can be applied to solve tomorrow’s marketing challenges
  • Microsoft SharePoint and Telerik Sitefinity: The Right Tool. The Right Job.


    Hammers and screwdrivers are both useful tools, but you don't want to use one when you should use another. The same goes for complementary solutions like Microsoft SharePoint and Telerik Sitefinity CMS. Every solution has strengths, and to be successful you have to align those strengths to the right projects. 

    During this webcast, you’ll hear from two experts about how Sharepoint and Sitefinity CMS can work together, and how .NET developers and non-technical people can get the most out of these solutions. Lino Tadros, President and CEO of Falafel Software, is a leading expert in both Sitefinity CMS and SharePoint, and Robert Mattson, Director of Sitefinity Product Marketing will discuss the pros and cons of using each solution. 

  • Build Content-Driven Mobile Apps


    How to Integrate Telerik Platform and Sitefinity CMS for Faster Mobile Development

    About the webinar:

    Mobile projects are booming, but there is simply too much work to do - over 200,000 sites need to be mobilized and over 10M mobile apps developed in the next 5 years alone. To move fast and be productive we need solutions that reuse services, content and infrastructure.

    This technical webinar will demonstrate how to build integrated solutions that scale across teams, portals and channels by enabling you to leverage existing content and mobile strategies.

    Learn how to:

    • Drive content management for any website, portal or app by integrating Telerik Sitefinity CMS with Telerik Platform
    • Accelerate app development using the Telerik UI tools and Cloud Services
    • Integrate content publishing for mobile experiences such as updates, push notifications and geo-specific content.

    Presenters:

    • Svetla Yankova (@svetla_yankova), Senior Solutions Consultant, Telerik Sitefinity CMS
    • Gabe Sumner (@gabesumner), Product Marketing Manager, Telerik Platform

  • Webinar: Deliver Microsoft Dynamics Customer Portals Rapidly


    During this webinar pavliks.com, a Microsoft Dynamics CRM Gold Partner and Platinum Sitefinity Partner will show how to build an end-to-end portal scenario without any custom development using Sitefinity CMS and The Portal Connector for Dynamics CRM.
  • Lead Scoring and Persona Profiling in Telerik Sitefinity


    Join us on Tuesday, November 25 to Learn How to use Lead Scoring and Persona Profiling in Sitefinity to Drive Revenue
  • The Next Generation of Digital Marketing


    Tomorrow’s digital marketing requires the next generation of automation and technology. Spending on digital channels is growing at a double-digit clip, impacting both marketing and IT, as well as the growing ecosystem of solution agencies working with them. This shift is being driven by the same four megatrends transforming IT overall, namely:  cloud, mobility, social and big data.

  • The Modern CMS Development Stack


    Just in the past few years we've seen more companies moving into an entirely different stack centered on clean HTML and Javascript done right. That becomes especially valid if you are dealing with large-scale web projects that require content management.

    In this Telerik Sitefinity technical webinar we will show you:

    • Tips, tricks and best practices on how to build projects with MVC, Kendo and Sitefinity
    • Real-life examples on how the new Sitefinity 7 Related Data functionality gives you full control of data, configuration and markup
    • A sneak preview into Sitefinity Feather – the new open-source framework for MVCand Front-End development in Sitefinity
  • Mobile App, Web, or Hybrid: How To Decide?


    The New Customer Experience – Mobile Moments

    The new battleground for customers is the mobile moment – the instant your customer is seeking answers on their smartphone or tablet. If you're there for them, they'll love you; if you're not, you risk losing them forever.

    Winning in that mobile moment starts with a basic choice: mobile app, web, or hybrid?

    Mobile App, Web, or Hybrid? How To Decide.

    In this presentation we will:

    • Introduce you to the mobile moments and the mobile mind shift
    • Present a framework to choose between mobile app, web, or hybrid
    • Describe a practical decision and implementation process for your company

     

  • No CMS Boundaries. The Key Elements for True Extensibility


    A crucial element of any web development strategy is the extensibility of the platform. CMS platforms provide out-of-the-box features that alone enable the development of powerful websites. But to be truly valuable, they must offer extension points for custom content creation, increased functionality, and control over presentation.

    This webinar will demonstrate key areas of CMS extensibility to support web project requirements for today and tomorrow.

    • Increase productivity using code templates and IntelliSense in Visual Studio and apply the outcomes to your CMS projects within the IDE.
    • Integrate with external software and access content and application data regardless of where it’s stored using a fully exposed .NET API.
    • Quickly define custom content types, themes, and presentation with customizable templates.

    About the presenter:

    Tim Williamson is a Sitefinity Evangelist for Telerik. He lives on the web and is always looking for new and interesting ways to solve problems using Sitefinity and its bundled suite of Telerik tools.

  • Creating Dynamic Modules


    Developers often address unique web development requirements by creating dynamic modules. But creating these modules requires custom content types that can be complex and time consuming. Content types are more than just text and images. One must also consider different behaviors, controls, URLs, metadata and hierarchies. Miss a step and your module won’t run, or it can break the installation altogether.

    This webinar will demonstrate trusted CMS tools you can use to quickly create custom content types. You will learn about a module builder, which helps developers quickly address the boring task of generating custom content types—that can also be stored and extended for further use.

    Learn how to:

    • Rapidly create modules for projects, while still providing a customizable framework.
    • Create content with all of its different elements, control data structure and configure the presentation in less time.
    • Define new data models and create one-to-one, one-to-many or many-to-many associations with other content types.
  • Mobile CMS: Deliver a Smart Experience to Your Smart Device


    Creating a Mobile Strategy Defined by the User Experience

    You can no longer ignore the fact that you need a full mobile strategy these days to reach people who want to or need to engage with the data and content you provide.  The proliferation of mobile access has created a blur between digital and physical worlds - with mobile devices being used to help people navigate and better understand the physical world around them. A superior mobile experience is a must for any business wanting to succeed.

    The visitor experience needs to define your mobile strategy.  It needs to go beyond using responsive design techniques that just alter your website based on device type.  You need a strategy that delivers the right content at the right time and creates an active engagement.  You need to turn your content into a mobile tool for your visitors, prospects and customers.

    This webinar will dig into…

    • Hot Mobile Trends
    • How people are using Mobile devices to simplify their lives
    • The Importance of a Good Mobile Experience
    • How Mobile CMS and Mobile Apps are being used to create engaging mobile, tablet and cross-channel experiences.
    • Examples of future Mobile Experiences

     

     

  • CMS + CRM + Marketing Automation: Mapping the Customer’s Journey


    Harness the power of Sitefinity CMS integrated with Marketo and SalesForce.com to create personalized multichannel customer engagement throughout the buying cycle.

    As a business user, responsible for a company’s marketing plan and tactical implementation, you are required to deliver qualified leads to the sales team that will ultimately convert to customers. Managing lead generation campaigns, constantly creating fresh content, and continuing nurture leads throughout the buying cycle requires a lot of diligence and can be overwhelming without the right tools.

    In this Webinar you will learn how you can…

    • Deliver fresh and relevant content at each stage of the buying cycle
    • Enrich contact information with details from online customer interaction
    • Integrate business logic to trigger events
    • Automate the delivery of customized content
    • Dynamically personalize the website and mobile experience.
  • Bring Your Existing .NET Skills to a CMS


    Software developers possess a set of coding skills that have been nurtured and maintained throughout years of experience. These are the skills that help you through the complex task of breathing life into any application – from initial design to entirely building out your data access, business logic and presentation.

    Your .NET skills are universal. So why should you relearn everything you already know?

    A good CMS builds on top of your .NET knowledge and helps you take care of tasks that are more complex or simply mundane and repetitive.  A CMS works for developers – building things like page and content management, infrastructure, security and great usability on top of what you already do.

    Join us for the Webinar “Bring Your Existing .NET Skills to a CMS” where we will discuss how to:

    • Use the CMS as a repository for any data-driven application scenario
    • Plug in existing or standard code into an interface your business users will love
    • Let the CMS framework focus on the infrastructure while you focus on the business requirements

    Standard technology gives you speed, power and flexibility to deliver any solution. Your CMS should supplement these skills – not replace them. 

     

  • Creating Better UX with the Sitefinity Geolocation API


    Sitefinity 6.1 can use distance and radius to filter and sort content by address. This webinar is all code, no fluff. You will learn how to set up location-based search on a page, how to take advantage of it in mobile apps, and how to connect other apps and services to create a fully aware ecosystem.

  • Your CMS and a Lightweight DAM Solution: Harness the Value of Rich Media Assets


    Rich media content is now a crucial factor for engaging your customers on public facing online experiences.Organizations have been creating an increasing number of rich media assets, such as PDFs, photos, graphics, audio, and video. But, they have not been prepared for this avalanche of content and don’t have strategies in place for Digital Asset Management (DAM). Watch this webinar to learn how the combination of a CMS and DAM solution will help your business:

    • Make rich media assets more findable
    • Lower re-creation costs and save time
    • Maintain brand consistency

    As your business gains control of rich media assets using CMS with a DAM solution, you will better engage your customers and drive decision makers to take action.

     

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