Optimize Conversions for the Right Audience
Ask any marketer and they will tell you that one of the hardest things they do is audience segmentation. Figuring out how to group people to deliver the right messages is a tough process. Fortunately, Sitefinity 8.2 now supports custom contact fields for audience segmentation and contact profiling. If you want to optimize conversions by title, region, industry, height or hair color, you’re all set to go.