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Inspire Customer Loyalty with Personal Experiences

Segment Your Visitors

The first step to delivering a personalized customer experience is to segment your visitors so you can present them with what’s most relevant to them. One simple example is showing code samples to developers and whitepapers to business users. Sitefinity content management system has a simple interface for defining segments through various criteria such as where the visitor came from, what they searched for, their location, duration of their visit, etc. You can define custom criteria and have any combination of AND/OR criteria to define your segments.

Personalize the Presentation

After you’ve segmented your visitors in groups you need to go through your website and set the pages to serve personalized content. If we use the business users and developers example from above, we can personalize the home page for the developers segment to talk about things related to the technology and how it can be extended while we serve business users with information related to how they can achieve their goals using this solution.

Segment visitors to deliver a personalized customer experience

Impersonate to Test the Experience 

The last thing you want to do is personalize for the wrong audience so after you’ve defined your segments and personalize the content for them, you need to make sure you’ve done everything right. Sitefinity allows you to impersonate any segment and preview the customer experience on any device with the help of the mobile device emulators. This way you can be sure how your website looks like for every audience on any device.

Check your website for every audience on any device

Measure the Results 

After you’ve segmented your audiences, personalized their experience and checked how your website is presented for different audiences on different devices you want to see the results of your work. They can be measured by the conversions and other website KPIs for the different segments compared to the default presentation for non-segmented visitors or to the KPIs prior to the personalization. Measuring will help you iterate and improve the results further.

Content Personalization Metrics

Resources

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